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Clay Integrations Partner Program

The creative tool for growth.

Core program info

The Clay Developer and Tech Partner Program is a robust ecosystem designed for engineers, ISVs, and technology companies seeking to build and extend integrations. It caters to partners who develop custom APIs, add-on modules, and value-added applications.

  • Who It’s For: Developers, ISVs, and tech innovators.
  • Benefits: Co-marketing, technical support, and revenue share programs.
  • Purpose: Accelerating product enhancements and driving mutual growth.

This structured, tiered program focuses on clear collaboration and practical resources to ensure partner success.

Program benefits & incentives

The Clay Partner Program offers tailored benefits for each partner type. It supports tech partners, developer/API partners, and integrations specialists with targeted incentives and resources.

  • Tech Partners: Receive dedicated training, a partner growth fund, and co-selling opportunities.
  • Developer/API Partners: Enjoy up-to-date APIs, a comprehensive developer portal, and technical support.
  • Integrations Partners: Benefit from frictionless onboarding, revenue share models, and direct customer feedback on data improvements.

Each group gains access to effective co-marketing tools and clear tiered rewards that scale as expertise grows. Explore real partner successes in our Partner Marketplace.

Resources

Announcing the Clay Partner Program

Empowering partners to grow.

Integrations Overview image

Integrations Overview

Explore API integration solutions.

Clay Experts Directory

Partner success and case studies.

FAQ

The program is open to technology companies, consultancies, agencies, and API developers with a proven track record in building or integrating GTM workflows. Eligibility is based on demonstrated expertise and alignment with Clay’s automation-first approach.
Partners gain access to tiered rewards, formal certifications, co-marketing opportunities, dedicated support, and financial incentives through the Partner Growth Fund. Integrations partners also benefit from aggregated API contracts and direct feedback to improve their data.
There are two main tracks: the Solutions Partner Program for GTM engineers, consultancies, and agencies focused on building robust outbound and inbound processes, and the Integrations Partner Program for data providers, platforms, and API developers powering backend workflows.
Prospective partners can apply directly via the Clay website. Once accepted, they receive product training, one-on-one enablement sessions, access to a thriving community, and ongoing support from the Clay ecosystem team to ensure seamless integration.
There is no upfront fee to join the program. For integrations partners, the program includes an annual API agreement that aggregates monthly demand into recognized ARR, ensuring a frictionless and value-driven partnership.

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Industries

Number of partners

51-200
Claim Listing

Industries

Number of partners

51-200